Why The Next 8 Weeks Are Critical For Your Martial Arts or Fitness Business - 97 Display

The next 8 weeks will be critical for your Martial Arts/Fitness business.

Why?

Many people are beginning to spend their time researching Martial Arts and Fitness businesses online.

Your community is looking for:

1. � How to spend their summer
2. � What to do with their kids over the summer

We know it�s been a hard few months, but it�s not quite time to take a breath yet!

In fact, now is the time to take your business to the next level.

What do I mean by that?

What The Numbers Say

Our data shows that people are spending more time researching martial arts and fitness businesses online than they have over the past 3 months!

I know many of you are probably thinking �My town isn�t open yet. Does this apply to me?

The answer is: YES!

Even if your town/city isn�t quite open yet, you ARE getting closer to re-opening. And our data shows that people in your area are still doing their research to evaluate if/when you will be an option.

Our dedicated SEO Specialist tracks the traffic across all of our websites (1000+ world-wide), and what she see�s is that while traffic did take a dip initially from the impact of COVID-19, it didn�t take long to start climbing again. 

Really, website traffic hasn�t been a problem. Conversion rates are what has taken a hit. Throughout the midst of quarantine, people were still on sites, searching for solutions, they just weren�t taking action and submitting themselves as leads

Because, well � they couldn�t!

So what�s happening in today�s data?

With recent re-openings and (not to mention the push of online training programs), we�ve seen conversions climbing again! In fact, some of our clients are back to the stellar conversion rates they were experiencing pre-COVID.

Seeing Marketing Success

Our clients who are already seeing success in terms of increased traffic and leads are doing these things:

• � Helping their communities fulfill their �Post-COVID Resolutions.� Just like New Years, people are recognizing that they have taken on new unhealthy habits. Quarantine has disrupted the routines of many and they are ready for a change. Whether it is returning to their previous routine or beginning entirely new habits, there is definitely a need for fun healthy activities that will help ease the sluggishness and weight gain 3 months of quarantine has brought.

• � Not waiting. You don�t have to wait until things are actually open to begin increasing your messaging. Martial Arts and Fitness businesses are seeing awesome success selling future and online trials NOW.

• � Stay positive. As a small business owner, you are a leader in your community, and this is a time when people need community more than ever. Your fitness-based business can be the shot of dopamine many need in their lives right now! So keep your messaging encouraging, positive, and hopeful, and most importantly � let them know you�re here!

How to Boost Your Message

So how do you get others to see your message? We recommend these tools/platforms:

• � Personal social media posts
• � Facebook Ads
• � Email old lead lists 

For a deep dive into how your brand can utilize each of these marketing strategies, reach out to us! We�d love to talk to you to learn more about your business and discuss your marketing game plan for these next few months. You can schedule a call here, or email us at info@97display.com.