--- title: Why The Next 8 Weeks Are Critical For Your Martial Arts or Fitness Business - 97 Display description: Data shows that people are spending more time researching martial arts and fitness businesses online than they have over the past 3 months! image: https://blog.97display.com/hubfs/Imported_Blog_Media/time-1-1.png --- June 15, 2020 # Why The Next 8 Weeks Are Critical For Your Martial Arts or Fitness Business By 97display ![](https://blog.97display.com/hubfs/Imported_Blog_Media/time-1-1.png) The next 8 weeks will be critical for your Martial Arts/Fitness business. Why? Many people are beginning to spend their time researching Martial Arts and Fitness businesses online. Your community is looking for: 1. � How to spend their summer 2. � What to do with their kids over the summer   We know it�s been a hard few months, but it�s not quite time to take a breath *yet!* In fact, now is the time to take your business to the next level. What do I mean by that?   **What The Numbers Say**   Our data shows that people are spending more time researching martial arts and fitness businesses online than they have over the past 3 months! I know many of you are probably thinking �My town isn�t open yet. Does this apply to me? The answer is: *YES!* Even if your town/city isn�t quite open yet, you ARE getting closer to re-opening. And our data shows that people in your area are still doing their research to evaluate if/when you will be an option. Our dedicated SEO Specialist tracks the traffic across all of our websites (1000+ world-wide), and what she see�s is that while traffic did take a dip initially from the impact of COVID-19, it didn�t take long to start climbing again.  Really, website traffic hasn�t been a problem. Conversion rates are what has taken a hit. Throughout the midst of quarantine, people were still on sites, searching for solutions, they just weren�t taking action and submitting themselves as leads Because, well � they couldn�t! So what�s happening in today�s data? With recent re-openings and (not to mention the push of online training programs), we�ve seen conversions climbing again! In fact, some of our clients are back to the stellar conversion rates they were experiencing pre-COVID.   #### **Seeing Marketing Success**   Our clients who are already seeing success in terms of increased traffic and leads are doing these things:   - � **Helping their communities fulfill their �Post-COVID Resolutions.�** Just like New Years, people are recognizing that they have taken on new unhealthy habits. Quarantine has disrupted the routines of many and they are ready for a change. Whether it is returning to their previous routine or beginning entirely new habits, there is definitely a need for fun healthy activities that will help ease the sluggishness and weight gain 3 months of quarantine has brought.   - � **Not waiting.** You don�t have to wait until things are actually open to begin increasing your messaging. Martial Arts and Fitness businesses are seeing awesome success selling future and online trials NOW.   - � **Stay positive.** As a small business owner, you are a leader in your community, and this is a time when people need community more than ever. Your fitness-based business can be the shot of dopamine many need in their lives right now! So keep your messaging encouraging, positive, and hopeful, and most importantly � let them know you�re here!   #### **How to Boost Your Message**   So how do you get others to see your message? We recommend these tools/platforms: - � Personal social media posts - � Facebook Ads - � Email old lead lists    For a deep dive into how your brand can utilize each of these marketing strategies, reach out to us! We�d love to talk to you to learn more about your business and discuss your marketing game plan for these next few months. You can schedule a call [here,](https://calendly.com/97displaycustomerdevelopment) or email us at info@97display.com. [![logo97DWhite](https://blog.97display.com/hubfs/logo97DWhite.png "logo97DWhite") ](https://97display.com/?utm_campaign=Facebook%20%7C%2097Display%20In-house%20-%20Conversion%20%7C%20REpOrtIdentifier&utm_source=facebook&utm_medium=paid&hsa_acc=252252635988079&hsa_cam=120212636858560277&hsa_grp=120233530984810277&hsa_ad=120233530984820277&hsa_src=%5BSITE_SOURCE_NAME%5D&hsa_net=facebook&hsa_ver=3) Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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