---
title: The Importance of Building Your Brand�s Website Authority - 97 Display
description: For anyone not familiar, Search Engine Journal is a great resource dedicated to producing how-to�s, guides, and other helpful marketing news articles. In a recent article, this source explains why it is so important to build your brand�s website authority. Below we have summarized this article so that you, as a business owner, can take [�]
image: https://blog.97display.com/hubfs/Imported_Blog_Media/Untitled-design-1-4-1-1.png
---

 April 6, 2020

# The Importance of Building Your Brand�s Website Authority

By  97display

![](https://blog.97display.com/hubfs/Imported_Blog_Media/Untitled-design-1-4-1-1.png)

For anyone not familiar, Search Engine Journal is a great resource dedicated to producing how-to�s, guides, and other helpful marketing news articles. In a recent article, this source explains why it is so important to build your brand�s website authority. Below we have summarized this article so that you, as a business owner, can take away these 4 actionable items to ensure your website authority is strong.  __

Julia McCoy from [SEJ](https://www.searchenginejournal.com/build-authority-strategic-content-seo/323139/) couldn�t have said it better�

> Authority-building is a long-term game.
> 
> Nobody builds a great reputation overnight.
> 
> Instead, **your consistent actions** � what you do and say � **proves to people you�re an authority over time**.

##### Online, that means:

###### 1- Building your brand through strategic content and SEO

*We�ve got you covered here! With custom copywriting and a formulated platform [( Check out our themes here)](https://97display.com/themes/)  that allows us to streamline the SEO process for each website!! __*

###### 2- Maintaining a social presence *(ie. social media)*

###### 3- Being friendly and open, and making genuine connections with your peers and audience *(ie. community involvement)*

###### 4- Working hard to prove your knowledge and provide value to your audience everywhere *(ie. blogging through your 97Display dashboard)*

> When you�re ready to show up consistently, you�re ready to start building authority.

**Have questions? Have ideas? Our team of consultants is always here to talk! Reach out to us at support@97display.com.**

[![logo97DWhite](https://blog.97display.com/hubfs/logo97DWhite.png "logo97DWhite") 

](https://97display.com/?utm_campaign=Facebook%20%7C%2097Display%20In-house%20-%20Conversion%20%7C%20REpOrtIdentifier&utm_source=facebook&utm_medium=paid&hsa_acc=252252635988079&hsa_cam=120212636858560277&hsa_grp=120233530984810277&hsa_ad=120233530984820277&hsa_src=%5BSITE_SOURCE_NAME%5D&hsa_net=facebook&hsa_ver=3)

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

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Copyright © 2026 **Ninety Seven**. All Rights Reserved.

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