---
title: Local business listings are core business assets - 97 Display
description: Local business listings are customer service platforms, publishing, & advertising all rolled into one. They can even facilitate transactions. >> Listings (such as Google My Business) are core to your efforts to get ranked, discovered, & chosen, and they require thoughtful on-going management____ LOCAL BUSINESS DATA MOVES ACROSS THE INTERNET VIA A SERIES OF RELATIONSHIPS [�]
---

[Blog ](https://blog.97display.com/blog)

# [Local business listings are core business assets - 97 Display](https://blog.97display.com/blog/local-business-listings-are-core-assets)

 Written by [Emily Naehring](https://blog.97display.com/blog/author/emily-naehring) | Jul 27, 2021 4:00:00 AM

Local business listings are customer service platforms, publishing, & advertising all rolled into one. They can even facilitate transactions.

>> Listings (such as Google My Business) are core to your efforts to get ranked, discovered, & chosen, and they require thoughtful on-going management____

**LOCAL BUSINESS DATA MOVES ACROSS THE INTERNET VIA A SERIES OF RELATIONSHIPS HELD BY 3 MAIN SOURCES:**

1__ Primary data aggregators, 2__ Directories, & 3__ Search engines.

A primary data aggregator can feed the information they have about a business to a directory, and can also feed that data to a search engine like Google. Meanwhile, directories can also feed search engines, but they also feed one another, like Yelp feeding reviews to MapQuest.

**The goal is to make sure all 3 sources have accurate & complete information about the business so that:**

1. Human searchers can discover, interact with, & choose the business. __  
 2. Search engines can discover, evaluate, & rank the business. _  
 3. Good data, instead of wrong information, is being circulated about the business amongst the aggregators, search engines, & directories. __

**OTHER LOCAL BUSINESS LISTINGS (RELEVANT TO YOUR INDUSTRY) ARE ALSO IMPORTANT TO MAINTAIN.**

These citations will be most visible to customers, forming the core of your brand�s online reputation and possessing the most power to facilitate discovery, traffic, & transactions.

>> It�s crucial to ensure these most visible listings are being managed for accuracy and activity (like reviews, third-party images, etc.)____

__ Do you have a local business listing maintenance strategy in place??

[View full post](https://blog.97display.com/blog/local-business-listings-are-core-assets)

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