Local business listings are customer service platforms, publishing, & advertising all rolled into one. They can even facilitate transactions.
>> Listings (such as Google My Business) are core to your efforts to get ranked, discovered, & chosen, and they require thoughtful on-going management____
LOCAL BUSINESS DATA MOVES ACROSS THE INTERNET VIA A SERIES OF RELATIONSHIPS HELD BY 3 MAIN SOURCES:
1__ Primary data aggregators, 2__ Directories, & 3__ Search engines.
A primary data aggregator can feed the information they have about a business to a directory, and can also feed that data to a search engine like Google. Meanwhile, directories can also feed search engines, but they also feed one another, like Yelp feeding reviews to MapQuest.
The goal is to make sure all 3 sources have accurate & complete information about the business so that:
1. Human searchers can discover, interact with, & choose the business. __
2. Search engines can discover, evaluate, & rank the business. _
3. Good data, instead of wrong information, is being circulated about the business amongst the aggregators, search engines, & directories. __
OTHER LOCAL BUSINESS LISTINGS (RELEVANT TO YOUR INDUSTRY) ARE ALSO IMPORTANT TO MAINTAIN.
These citations will be most visible to customers, forming the core of your brand�s online reputation and possessing the most power to facilitate discovery, traffic, & transactions.
>> It�s crucial to ensure these most visible listings are being managed for accuracy and activity (like reviews, third-party images, etc.)____
__ Do you have a local business listing maintenance strategy in place??
