---
title: Is Text Message Marketing Worth It? Here�s Why You Need It - 97 Display
description: Considering implementing SMS in your follow ups? Learn how you can boost conversions and engagements from leads with text message marketing.
image: https://blog.97display.com/hubfs/Imported_Blog_Media/text-message-marketing-blog-2-1.png
---

 March 31, 2025

# Is Text Message Marketing Worth It? Here�s Why You Need It

By  97display

![](https://blog.97display.com/hubfs/Imported_Blog_Media/text-message-marketing-blog-2-1.png)

In today�s fast-paced digital world, reaching customers quickly and effectively is key to business success. One of the most powerful tools for direct communication is **text message marketing** through a [CRM](https://97display.com/blog/choosing-the-right-crm-software-for-your-business/). With **98% open rates, instant delivery,** and **higher engagement** than email, SMS marketing is a must-have for business owners looking to boost leads, conversions, and customer retention.

At 97Display, our [Marketing CRM](https://97display.com/services/marketing-crm/) includes an **automated text marketing system** designed to help you connect with leads and clients seamlessly. Whether you run a martial arts studio, gym, or fitness center, SMS marketing ensures your messages get seen and acted upon.

 

## The Power of Text Message Marketing

 

### 1. Unmatched Open and Response Rates

Unlike email marketing, where messages can get buried in spam folders, text messages have a 98% open rate. Even better, **90% of texts are read within three minutes**. This makes SMS the perfect channel for urgent promotions, class reminders, and lead follow-ups.

### 2. Instant Lead Follow-Up for Higher Conversions

Speed matters when following up with leads. Studies show that businesses that respond to leads within five minutes are 21 times more likely to convert them. Our 97Display Marketing CRM automates this process, sending a personalized text response the moment a lead submits their information.

### 3. Boost Customer Engagement and Retention

SMS marketing isn�t just about [new leads](https://97display.com/blog/why-your-website-is-the-most-important-tool-for-lead-generation/), it�s also a powerful tool for engaging and retaining existing clients. Use text messages for:

- **Class reminders** to reduce no-shows
- **Promotions and special offers** to increase revenue
- **Reactivation campaigns** to bring back inactive clients

### 4. Drive More Sales with Targeted Text Campaigns

With automated campaigns inside the 97Display Marketing CRM, you can send strategic text sequences to nurture leads until they convert. Whether it�s a limited-time discount, a trial class reminder, or a follow-up after a consultation, SMS keeps your business top-of-mind.  
  

## Start Text Marketing Today!

If you�re not using SMS marketing, you�re leaving money on the table. With 97Display�s Marketing CRM, you can automate text messages, follow up with leads instantly, and drive more sales�all with minimal effort.

Ready to grow your business with powerful text message marketing?

### Incorporate SMS Marketing Into Your Strategy

Schedule a call with our team to see how text message marketing can boost conversion rates and engagement with leads!

[Schedule Now!](https://blog.97display.com/blog/is-text-message-marketing-worth-it#)

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Copyright © 2026 **Ninety Seven**. All Rights Reserved.

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