---
title: Improve Your Website Ranking with Video Marketing - 97 Display
description: How�to Utilize Videos to Your Advantage on Your Website Did you know that implementing�video�marketing on your website will help improve your search rankings? That�s right! Since Google owns YouTube, all you have to do is have a video hosted on YouTube and embedded on your website. This increases the�likelihood of your website ranking higher and [�]
image: https://blog.97display.com/hubfs/Imported_Blog_Media/martial-arts-video-marketing-2-1.jpg
---

 August 8, 2017

# Improve Your Website Ranking with Video Marketing

By  97display

![](https://blog.97display.com/hubfs/Imported_Blog_Media/martial-arts-video-marketing-2-1.jpg)

#### How to Utilize Videos to Your Advantage on Your Website

Did you know that implementing [video](https://97display.com/videomarketing/) marketing on your website will help improve your search rankings?

That�s right! Since Google owns YouTube, all you have to do is have a video hosted on YouTube and embedded on your website. This increases the likelihood of your website ranking higher and improved conversion rates. Here are some tips on how to add high-quality video content to your website to boost your rankings and conversion rates.

#### Focus on the Details!

Having your video perfectly filmed and edited is awesome, but the best way to get more views and to help your [SEO optimization](https://97display.com/blog/benefits-blogging-fitness-martial-arts-website/) is to focus on those keywords when you upload the clip to YouTube. This means utilizing keywords in your video title and description.

Your video should have a brief title (making it easily searchable), letting your description provide more details (using those keywords to generate relevant searches).

#### Use Quality Keywords

When adding a title and tags to your video, are you using terms that are clear, defining and searchable?

Be sure to pay attention to the words you use in your titles � with back-linking and embedding, they will boost your website pages by having great titles and tags. You can always try out new keywords and even use [https://trends.google.com/trends/](https://trends.google.com/trends/) as a tool to help you word things in a better way.

#### Think About Your Audience

If you�re planning on creating a new video to promote your business, try to incorporate something that will both grab the attention of the viewer and encourage them to share it on social media. The more shareable your content, the more views you have and ultimately, you end up with more opportunities to send viewers back to your website/lead box.

For more information or help utilizing videos on your 97Display website, please don�t hesitate to reach out to your incredible [support team](https://97display.com/contact/)!

[![logo97DWhite](https://blog.97display.com/hubfs/logo97DWhite.png "logo97DWhite") 

](https://97display.com/?utm_campaign=Facebook%20%7C%2097Display%20In-house%20-%20Conversion%20%7C%20REpOrtIdentifier&utm_source=facebook&utm_medium=paid&hsa_acc=252252635988079&hsa_cam=120212636858560277&hsa_grp=120233530984810277&hsa_ad=120233530984820277&hsa_src=%5BSITE_SOURCE_NAME%5D&hsa_net=facebook&hsa_ver=3)

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